With a proud history that can be traced back to 1865, the Allana brand represents a long tradition of quality, innovation, and excellent customer service. There is an immense pride and pleasure in the grand heritage and legacy of the brand. The group has grown from modest beginnings to a chief player across many products and industries.

Every decision and action at Allana Group is steered by the brand’s guiding values found embedded in legacy, customer focus, excellence, market leadership and integrity and commitment.

Allana is an internationally well-known brand for animal protein, fruits and vegetables, and pet solutions inter alia many other businesses and products. The indomitable drive, a relentless determination and a persistent delivery standard has made Allana the largest exporter of red meat, comprising buffalo and lamb meat with 35% market share. The Allana group has earned and enjoys the trust of customers over 80 countries for nutritious, hygienic, and risk-free products.

One of the businesses of Allana Group is called Allana Pet Solutions (APS) which is a fast growing, young and dynamic business which saw the opportunity in the pet food and treats industry 15 years back. Currently APS exports over 7500 Tonnes of pet products annually making the life of pets nutritious, fun, playful and healthy. Allana Pet Solutions today has become a recognised and trusted name in the global market for its quality and innovative products.

APS launched Bowlers® Brand on 30 Sep 2022 with the ambition to become the reference brand for quality pet products and services from India.

This brand is an extension of our legacy at Allana. This brand is an ambitious brand in the pet food industry. The pet food industry is one of the most fascinating industries in the country with a great outlook for being invested.

Bowlers® is an idea of a product that is for harmonious, honest, and happy health of pets. It is an honest brand in having the nutrients it declares that takes care of all organ systems working in harmony for a healthy dog being happy.

Bowlers® as a brand has a vision to be the reference for quality products produced in India across super premium, premium and maintenance range for consumers across the world.

As a part of its strategy, the company is set to introduce a lien of super premium dry dog food known as NutrimaX Club. This strategic move is accompanied by a simultaneous diversification into the cat food segment, further broadening the company’s product range.

This strategic pivot is aligned with Allana Pet Solutions' comprehensive growth blueprint to increase both its market influence and the diversity of its product offerings within the rapidly flourishing pet care industry in India. 

The firm aims to meet the rising demand for high-quality pet food products both within India and globally.