Ever feel like the Back of the Pack is a treasure map, and you're on a quest to uncover the mysteries of pet nutrition? Fear not, for our latest campaign is your compass to decode the pet food secrets!

Deciphering the secret language of pet food packages is like embarking on a grand adventure in responsible pet ownership. It's about becoming the superhero pet owner – informed, aware, and ready to decode the nutritional mysteries behind that bag! Picture this:

Chicken, the protein powerhouse, stealing the show in pet food like the main character in a movie. But it's got to be clean, and by-product-free, to keep the quality party going!

Enter the magical world of beneficial fatty acids - our heroes, Omega-3 & 6! It's the VIP guest at the party, casually hanging out in eggs, fish oil and a bunch of other cool foods. The right fats not only give a glamorous, glossy coat but also fend off chronic inflammation like the superhero defenders!

Now, is the grand entrance of Probiotics! They form the ultimate dream team, supporting the diversity and balance of those microscopic superheroes. Time for a microbial fiesta in your pet's belly – because health should always have a fun flair!

Puppies are the calcium-loving superheroes of the squad, needing more calcium than even humans! It’s a feast with corn, rice and wheat! But beware, lurking in the shadows are the pet food villains - by-products! Feathers, heads, feet, and entrails are a big no. And don't even think about inviting extra hormones and antibiotics to the pet food bash – they're the party crashers we never wanted.

Every time you decode a label, you're forging a trust alliance with the brands. It's not just about checking boxes; it's about turning pet food detective work into a lively and interactive challenge.
 

We're wagging our tails excited to get the Drools Mission BOP "Read the Back of Pack" Challenge started.
 

Here are the set of instructions for you to participate in our mission & win:

1. Create a fun video of yourself turning the pack & reading the ingredients list aloud of any Drools pet food pack. Our motto is for people to know and understand what goes inside the pack and choose food with Real ingredients and No by-products.

2. Spread the word. Post on your account, Tag @droolsindia & use the hashtags Drools #MissionBOP #Read the BackOfPack Challenge. Ask your followers to join the challenge too!

3. Bonus points for adorable pet cameos.
 

Wait! Hear the Exciting News too? Videos with the Maximum number of likes stand a chance to Win a FREE International Trip and many more prizes to be won sponsored by us!

Ready to stir the kibble? Let’s get started!

The timeline for this challenge is from 10th February 2024 to 10th March 2024. Share your videos, spread awareness, and join us in championing a healthier, happier life for our pets. Let us unravel the mysteries behind the labels and celebrate the importance of informed choices in pet nutrition