Does your heart melt at the sight of a dog? Do you spend more time with your pet dog than your best buddy? If your answer to these questions is yes, then you are the prime audience for advertising companies that create commercials featuring dogs as the protagonist.

Picking a face for a product that stays in the mind of viewers is the biggest challenge for brands. A lot of companies are now turning to our furry friends, especially canines, to represent the brand messaging. Whether it’s a 10-week-old puppy or a fully grown dog, the commercials in which a pooch is in limelight never fail to strike a chord in all of us.

The 60-second Budweiser teaser from Super Bowl is surely among the most loved ads. The 10-week old puppy has tug at our heartstrings with its overflowing cuteness, and this has created a great recall value for that brand.

Automotive ads are majorly drawn to keep man’s best friend under spotlight. Subaru, a Japan based automobile manufacturing company, is successfully running a ‘Dog Tested, Dog Approved’ campaign that features a family of dogs. Volkswagen commercials, too, focus on dogs of different breeds. That’s not it; Car Trade is also running a TV commercial that features speaking dogs, and the best part is that we can all relate to their conversation.

So what’s the secret mantra behind these successful ads? What attracts us the most in such commercials, sometimes more than the product itself? The lovely dogs!

The key reason behind having dogs in ads is their charming aura that always manages to win hearts. Even in economic downtimes, such brands that turn to dogs for advertising are able to make good money. It’s not only the audience who takes pleasure in canine ads, but the advertisers too make the most of it in terms of financial gains and creating brand value.