Founded by Arpita Ganesh in 2020, Pawfectly Made received $1M in funding from Delightful Gourmet Pvt Ltd, operator of meat brand Licious. Pawfectly Made is a Bengaluru based pet food startup exploring the market for fresh and healthy pet food.

Pawfectly Made will continue to function as a separate entity with its own production processes and supply chain. As per a statement, Licious envisions a strong synergy with Pawfectly Made when it comes to offering high-quality fresh products and meaty experience to customers, 

Pawfectly Made was started with a vision to provide pet parents the convenience of fresh and healthy meals, so they don’t have to worry about their pet’s health and meal. The company is procuring human-grade meat, fresh produce, and grains to provide the dogs and pet parents with nutritious fresh food. In August 2020 they had some 60 pets eating the food daily. Now, they serve almost 300 pets, with as many as 100 buying it on a weekly or bi-weekly basis. 

Nichelle Kamat, VP Category, Licious said, “Pawfectly Made is a good strategic fit for us given the shared vision and synergies across the value chain. The investment will give us access to a unique consumer play and a product portfolio that will complement our existing infrastructure"