PARENT – WHOLESOME PET NUTRITION
Nutrition Nxt is a purpose-driven startup on a mission to revolutionize pet nutrition and wellbeing. Backed by a team of seasoned professionals from the US and India, we are committed to transforming the way pets are nourished and cared for. Our approach combines cutting-edge scientific research with a deep understanding of pet parenting, delivering balanced, wholesome nutrition that promotes long-term health and vitality.
There is an increasing trend of keeping companion pets and treating them as family members. Most of the pet parents in India struggle to find products that provide appropriate nutrition to their pets at different life stages. Many of the pet foods including the popular pet food brands are nutritionally deficient or excessive, imbalanced and causing serious health conditions such as renal failures, joint issues and liver related issues. With ‘parent’ pet food, we aim to bridge the gap by providing wholesome pet nutrition for every stage of the pet’s lifecycle in the first phase of our journey. In the next phase, we would introduce customized solutions for various health conditions for pets, providing a wide range of solutions for the targeted nutrition requirements of pets.” The PARENT pet food product line includes Mother and puppy, Puppy, Adult and Senior. Similarly, the Cat food product line includes for Kitten, Mother and Kitten and Adult Shortly, we are in the process introducing prescription foods for various health conditions of pets, providing a wide range of solutions for the targeted nutrition requirements of pets.”
Our mission: To nourish pets with wholesome, high-quality food that supports their overall health and well-being, while promoting a bond of trust between pet parents and our brand. We are dedicated to use high quality ingredients, guided by science and love, to help pets thrive—because every pet deserves a lifetime of vitality.
Our Vision: To become the most trusted provider of nutritious pet food globally, known for setting new standards in pet wellness through transparency, innovation and compassionate care. We envision a world were pets live healthier, happier lives.
Further we developed world’s first body condition and nutritional assessment digital tool based on WASAVA guidelines to scientifically evaluate each pet’s body and nutritional condition embedded in to our PARENT 360 App and suggest wholesome and balanced nutrition your loved ones
PARENT – WHOLESOME PET NUTRITION also launched a digital pet care ecosystem with ‘PARENT360’ and ‘Provet’ Digital applications. The digital platform PARENT360 provides a round-the-clock support system to every pet parent to extend their care and love to their loved ones. This digital app provides pet-specific nutrition and body condition analysis tools, health and vaccination records and schedulers, activity trackers, connects with veterinarians through video calls, home and clinic visits, a marketplace, and an AI-powered chatbot to support pet parents 24/7.
We also developed ‘ProVet‘digital platfom to Veterinary practitioners with an integrated hospital and clinical management solutions with built-in analytics and seamless connectivity with pet parents around the clock. These digital apps are available for free to all pet parents and veterinary practitioners.
