Vodafone pug ‘Cheeka’ joins Delhi’s Pet Fed event for a good cause

Apr 02, 2016

Pet Fed, a convention for pets & pet lovers is back with its latest event in association with Vodafone to celebrate the latest campaign. Vodafone’s pug ‘Cheeka’ can be seen in the advertisements to promote 4G network. To engage further with its audience, Vodafone partnered with largest pet convention, Pet Fed. Through this event, they reached out to more than 250 pug parents and organized Pug Parade. The event also contributed to the cause of welfare of stray animals by donating money to People for Animals.


The event was held at DLF Place, Saket and served as a perfect weekend getaway for pugs and their parents. The aim of the event was to give royal treatment to every pug. A total of 52 pugs participated in the fashion show and won goodies for their trendy styles. One of the judges for this event said, "It was very tough selecting a winner as all of them were equally fashionable and gorgeous.” Participants also took their canines for free health checks, grooming and training classes. The other attraction of the event was a photo booth where pugs got their selfies clicked with parents & friends.”


Pet Fed is a pioneer in the field of pet conventions. The recent activities with canines in NCR and Kolkata were huge hits and pet lovers participated in the events with great enthusiasm. Akshay Gupta, founder of Pet Fed said, "We bring brands closer to their consumers by sharing the common love for pets. Our partnership with Vodafone was well strategized as Vodafone’s pug ‘Cheeka’ resonates with pet lovers and has become one of the most successful brand ambassadors. Pet Fed will bring more such events across India where we will enable more brands to reach out to their users.”